I’m a brand-driven senior marketer with 3+ years of experience in omnichannel campaigns, product marketing and premium retail activation. I translate brand and product priorities into clear campaigns across web, e-mail, social, in-store and POS. I drive projects from briefing to delivery, aligning stakeholders, creative execution, commercial goals and brand consistency. With roots in marketing and teaching, I bring structure, creativity and a collaborative mindset, while guiding colleagues and keeping customer experience central. Outside work, I enjoy running, reading, baking something ambitious and singing.